BRAND GUIDELINES

Our visual identity standards ensure consistent and professional brand representation across all platforms.

COLOR PALETTE

Primary Colors

Black

#000000

White

#FFFFFF

Secondary Colors

Cod Gray

#141414

Mine Shaft

#262626

Boulder

#4E4E4E

Silver Chalice

#9E9E9E

Silver

#C3C3C3

Mercury

#E7E7E7

TYPOGRAPHY

Headings

Barlow Condensed

Bold / Semibold / Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

The quick brown fox jumps over the lazy dog.

Body Text

Barlow

Regular / Light

abcdefghijklmnopqrstuvwxyz

0123456789

The quick brown fox jumps over the lazy dog.

LOGO USAGE

Logo Versions

Primary Logo
Inverted Logo

Primary (Dark)

Inverted (Light)

Clear Space

Always maintain minimum clear space around the logo equal to the height of the 'M' in MAHZOD.

Minimum Size

The logo should never be smaller than 80px in width for digital applications.

DO'S

  • Use the logo on solid black or white backgrounds
  • Maintain the aspect ratio when scaling
  • Use approved color combinations only
  • Ensure sufficient contrast for readability
  • Use Barlow Condensed for headlines
  • Keep generous whitespace in layouts

DON'TS

  • Don't place the logo on busy backgrounds
  • Don't stretch or distort the logo
  • Don't use gradients on the logo
  • Don't use rounded corners on brand elements
  • Don't use drop shadows
  • Don't change the logo colors
  • Don't use the logo smaller than minimum size
  • Don't rotate or tilt the logo